Feb 2022) | 6 Data Analysis ● Tracking & reporting dashboards created to analyze and optimize performance at each step of the funnel pulling data from Hubspot, Salesforce, Google Analytics ● Google Tag Manager and Google Analytics tracking setup for events and campaign reporting ● Google Data Studio dashboard created for management team Campaign optimization and A/B split testing using Google Optimize ● Reduced CPC by 30% at the account level ● Improved CTR by 45% for all Google Ads campaigns ● Improved the quality of leads by enforcing business email through all of our forms and landing pages Strategy design for the customer journey Driving B2B lead generation via Google ads & Linkedin with a focus on DACH and SE Asia regions ● Email nurturing, tracking & landing page creation for all campaigns using ActiveCampaign ● Organic marketing strategy planning based on data analysis to drive organic demand generation ● Marketing automation setup using ActiveCampaign & Hubspot to create engaging content and response flows using all stages of the funnel email marketing strategies

Managed web metrics and reporting using Google analytics & Salesforce, used analytics for website optimization, and led successful,metrics-driven SEO and SEM campaigns ● Web metrics and site management • Event tagging and goal setup in Google Analytics via Tag Manager for all 7 web properties (acquisition sites plus multiple language sites) • Delivered regular executive reports with analysis/recommends focused on marketing metrics (visits, new, engagement, responses, lead scores, regions) • Led web page improvements through A/B and multivariate tests on form completion and lead generation capabilities by analyzing GA & Salesforce data • Automated reports using Google Spreadsheets, GA API and SQL ● SEM & SEO | 6 • Setup Google Ads Search & Display campaigns, and analyze and improve performance for 7+ accounts and a budget of $100K/month • Worked with the BI team to create meaningful dashboards for Web & PPC activities • Led keyword & keyword intent research, including competitor research, to match with buyers' journey and uncover new opportunities for SEM and SEO within the target market • Created a steady stream of targeted organic traffic by ranking over 100 key marketing terms on the 1st page of Google - total traffic value of over $230.000/year (e.g., "patch management") • Led search capture page creation and built paid search landing pages in a flexible tool for quick edits based on data

Successfully led a team of gaming/app development for over 3 years Helped streamline the go to market process and we've effectively improved our speed by 140% while preserving quality. ● Creating test cases & frameworks that were run either manually or automatically to test apps ● Data analysis and reporting to monitor all the apps in the portfolio in terms of events, ads within the apps, as well as rankings ● Managing a team of 3 designers, 3 developers and 2 testers overseeing the full production (from idea to launch) of apps released in the Apple App Store. ● Management of Apple Search Ads campaigns for our portfolio of apps (over 200 apps) ● Managed all Google Analytics tagging and tracking to improve the quality of the products and the buyer's journey ● Keyword research and implementation for App Store optimization as well as paid search ad campaigns within the App Store (Apple Search Ads)

Conversion optimization for a national job board in Hungary by using heatmaps and analyzing user behavior data and split testing changes we've managed to improve the Resume Upload conversion rate by 48% ● B2C analysis and optimization of customer journey path | 6 ● Adjusting KPIs and setting up goal tracking in Google Analytics ● Providing regular updates to executives on organic and paid channel leads ● Job board and competitor data analysis ● Google Adwords Search campaign management and conversion rate optimization ● Bid strategy and split testing different keywords, ads and landing pages

● Monitoring web traffic and creating reports on behavior and customer journey ● Uploading new content from the local newspaper ● Minor front end modifications ● Editing metadata and images