At Crown ADAM AG, We Deliver Customer-Centric Product Solutions with Confidence. From research to launch, we craft innovative designs tailored to your needs.

As a seasoned professional, I excel in creating and designing products that precisely meet the needs and preferences of our valued customers. I leverage comprehensive research and data analysis to drive my design decisions, while skillfully developing prototypes and crafting intuitive user interfaces.

Beyond product design, I also offer design thinking workshops to foster creative problem-solving and provide invaluable digital marketing support. Collaborating seamlessly with development teams, I ensure smooth product launches that captivate the market.

With a steadfast focus on innovation and effectiveness, my ultimate goal is to deliver products that bring immense value to our international and local customers.

Let’s transform your ideas into extraordinary products that exceed expectations!

I was responsible for designing and graphical art direction for a stock market exchange simulation for entertainment. The interface design was intuitive and easy to use. It was a success with investors researching investment trends and strategies.

As a digital product designer, I specialized in providing UX/UI, web, and interactive design solutions for online, iOS, and Android mobile applications for both B2C and B2B digital products. My focus was on creating a personalized and engaging experience for my international clients through the use of customer-centric design strategies and research. I carefully planned my design approaches and objectives through extensive quantitative research on customer insights and needs.

• Conducted usability testing and incorporated feedback to enhance user experience.
• Developed user personas and user flows to guide design decisions.
• Created wireframes and prototypes to visualize and iterate on design concepts.
• Collaborated with cross-functional teams, including developers and product managers, to ensure seamless implementation of designs.
• Created visually appealing and intuitive user interfaces for online, iOS, and Android applications.
• Ensured consistency in design elements, such as color schemes, typography, and iconography.
• Optimized designs for various screen sizes and resolutions to ensure responsiveness.

Continued Education

• Stayed up to date with emerging design tools and techniques to enhance productivity and creativity.
• Engaged in Figma user communities and forums to learn from fellow designers and share knowledge.
• Explored Figma plugins and integrations to streamline design workflows and enhance productivity.
• Stayed updated on new Figma updates and features through official documentation and release notes.

I was responsible for designing and creating interactive content that increased the business value of the suite. As a result of my efforts, we saw a 200% increase in B2B customer acquisition and over 2000 customer sessions with the application suite.

• Analyzed qualitative and quantitative data to determine the best strategies for implementing business partner contest site rollouts
• Researched and designed application educational content based on IBM’s processes, software, and hardware offerings
• Participated in Design Thinking Workshops and provided digital marketing support for ongoing marketing efforts
• Made ongoing additions and modifications to the project’s design system
• Provided ongoing support to the QA and development team

As the external product designer for “Simulcation,” I oversaw the interaction, information architecture, UX/UI design, and art direction for the B2B/B2C native and online (iOS, Web3) SaaS product offering. In collaboration with IBM, I led the project development and research methods for the native application suite. The service provided education and guidance to IBM staff and Business Partners on critical decisions related to technical support service offerings and data center operations.

• Conducting user research and gathering customer insights
• Defining product requirements and specifications
• Sketching and prototyping design concepts
• Creating wireframes, user flows, and user interface designs
• Conducting usability testing and user research
• Working with development teams to ensure the design is implemented correctly
• Participating in design review and feedback sessions
• Collaborating with cross-functional teams, including marketing, sales, and engineering
• Staying up-to-date with industry trends and best practices in design

As a design leader for UX/UI, art direction, and consulting, I work with corporate clients to create successful projects. I also serve as the internal lead visionary, designer, and art director for CROWN's original hit entertainment titles. Under my direction, we have published over ten award-winning and top-performing applications and entertainment titles.

I directed the internal and external overseas design, graphical, and engineering teams across multiple product lines. Platforms included Online, iOS, Android, PC, and Macs. Projects published had six titles, all of which were top sellers, number-one charters, and critically acclaimed or award-winning products.

Executive manager for products, visual identity, digital publishing, and print. Visionary creative for PCs, Game Consoles, Mobile, iOS, Android, and Online titles. Responsible for directing more than 15 top-performing titles with number-one or 'hit' placements across multiple publishing portals. Recipient of several awards and critical acclaim.

Responsible for all PC design and art direction projects for Fluent branded titles. The internal art director on the design effort for multiple award-winning products with external clients. Platforms included PC native, early mobile devices such as the BlackBerry and Nokia handsets, Gaming Consoles, and TV.

I was responsible for art direction and production for external client projects. I specialized in creating graphics for B2C online apps, entertainment, and Education products.

Responsible for the visual design for products, including external clients.

Responsible for interactive and visual design for company clients including Apple, Zerox, Frox, and Microsoft.