With 10+ years of experience in web development and digital marketing, I specialize in creating high-performance e-commerce platforms using Shopify, WordPress, and Webflow, and executing compelling digital ad campaigns across Meta and TikTok. I am proficient in transforming online presence with custom, user-friendly websites and targeted advertising strategies that drive substantial business growth. I've successfully launched over 300+ digital projects ranging from website overhauls to extensive ad campaigns, consistently achieving and exceeding set business targets.

I am an ambitious, results-oriented and extremely determined person. I started my career in the start-up business being convinced that each of us is born to leave a tangible mark of our passage and these certainly represent the boldest attempt to do so. Therefore, after a first university project that struggled to take off due to a lack of knowledge and skills (an umbrella-sharing service for the city of Milan), I decided to work alongside them helping young entrepreneurs as a consultant. During COVID-19 I also started to get interested in the Digital Marketing and eCommerce world, founding a private label brand and working with small local businesses or agencies managing digital projects and advertising campaigns. I also started a restaurant as a franchisee that, unfortunately, was forced to close down after a few months of business, to date my biggest failure. I am passionate about data, processes, growth and optimization, have strong skills in operations and marketing and define myself as a T-Shaped person. Curious by nature I am always looking for new challenges, stimuli and lessons to learn or tools to integrate, a true geek in short.

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