I. Marketing Analytics professional with 11+ years of experience in optimization and marketing innovation through: 1. Audience management 2. Campaign Analytics 3. Behavioral modeling 4. Marketing Test Design 5. Pro Forma Financial Justification through marketing performance measurement and budget planning Hands on experience in ML ops and Big data engineering. 3+ years of experience in running workloads on AWS. Industry experience includes CPG/FMCG, Retail, BFSI and Pharma. Core interest lies in Digital analytics, Click-stream data, Marketing mix Modeling, Marketing attribution models and Digital identity resolution