I am a senior multidisciplinary designer, and Art director with almost 10 years of industry experience in both Egypt and the Middle East. I specialize in creating effective and engaging communication strategies that connect with employees and drive business outcomes. My expertise includes Brand strategy, Branding, User experience, Packaging, Editorial design, and Print-related media. Since stumbling upon the profession of graphic design in 2013, I have been focused on pushing the boundaries of aesthetics and hierarchy in graphic design. My work is informed by a deep understanding of design theory and practice, as well as a commitment to staying up-to-date on the latest industry trends and techniques.