An ecommerce specialist with a global background in fashion, luxury, and lifestyle, I have a proven track record of optimizing direct-to-consumer (DTC) channels to drive growth, brand engagement, and digital transformation. Skilled in digital strategy, content management, and cross-functional project leadership, I excel at creating seamless online experiences that elevate brands worldwide. In my most recent role as a Digital Projects Consultant, I led comprehensive ecommerce operations for a renowned luxury fashion brand, managing global content strategies, publication timelines, and quality assurance. By aligning content initiatives with brand goals and overseeing cross-functional teams, I ensured impactful, cohesive digital touchpoints. At La Martina, I previously drove revenue growth across European marketplaces, optimized product catalog launches, and integrated AI-driven SEO for a robust omnichannel experience. My responsibilities extended to visual content workflows, managing photoshoots, and PIM system integration, resulting in a sophisticated online brand presence. Earlier, I honed global merchandising and digital analytics skills in roles with VF Corporation brands. With a Master’s in Economics and certifications in Fashion Ecommerce and Digital Marketing, I am committed to delivering innovative digital solutions that captivate audiences, strengthen brand performance, and support sustainable growth in a competitive ecommerce landscape.