I’m Xavi (they/them), a designer and creative director based in Barcelona. My work is driven by data, research, innovation, co-creation, and empathy, the skills and values I've developed during 7 years working as a User Experience Designer and UX Researcher. I've contributed to the success of tech startups, entrepreneurs and global corporations from The Netherlands, Brazil, The U.S.A., Spain and The U.K. Today, I am actively exploring emerging technologies like AI, AR, VR, and the Metaverse to craft immersive experiences. Simultaneously, I’m writing articles on design, culture, the arts, tech and society.